on each question item. With this particular study, the researcher utilized documentary secondary data (in the form of articles from books, journals, magazines, and newspapers) that are generally about the marketing strategies and customer satisfactions as well as relevant literatures and survey-based data in order to meet the objectives. The primary aim of the questionnaire is to determine the strategy used by American International Assurance Company to overcome the challenges given by the banking industries that offers both insurance and investment plans as part of the product portfolio. The study also utilized secondary data. Research Method, for this study, the research used qualitative and quantitative approach. Through closed questions, the researcher will be able to limit responses that are within the scope of this study. A self-administered questionnaire was distributed to the selected senior managers. This section is to justify the means in which the study was obtained and will help in giving it purpose and strength as it will then be truthful and analytical. This chapter will be dedicated to the description of the methods and procedures done in order to obtain the data, how they will be analysed, interpreted, and how the conclusion will be met.
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The senior managers who have been chosen in this study accomplished a survey questionnaire to evaluate the strategy used by AIA. By working with professors to create an academic pathway unique to you, every student has a personalized academic journey that fits their goals and dreams. Academics, programs of Study, no matter what you decide to study at Heidelberg - you will be challenged, mentored, and inspired. Not sure if scholarships are right for you? Besides, quantitative research plainly and distinctively specifies both the independent and the dependent variables under investigation.
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