such alliances. Partner trustworthiness, knowledge flow in strategic alliances, and firm competitiveness: A contingency perspective. Whilst knowledge transfers are often examined within organisations little attention is often directed towards the nature of knowledge transfers in strategic alliances and as a result there is a need to focus on this area for this study. Further, a second limitation relates to the sample population which failed to reach the statistically significant sample size of 200. 5.6 Future Research In order to build on this exploratory study there is a need to establish further the ways in which some knowledge transfers work in strategic alliance settings and others don't. The goals of these sampling techniques vary. Attention also has to be directed towards people and understanding that people may naturally resist alliances due to the doubling up of roles which can sometimes mean cutbacks or at the very least an additional form of co-operation. So the traditional means of coming to grips with one's identity as a researcher by aligning oneself with a particular set of methods (or being defined in one's department as a student of qualitative or quantitative methods) is no longer very useful. Mixed department meetings' and wide decision making measured by the scale item 'Decision making within the firm is a firm wide process involving all employees where possible' were positively correlated.632,.01).
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3.8 Limitations There is a need to consider the limitations of this research and to do so in a manner that allows for action to be taken to remedy any potential limitations. This in turn links to research question 2 where there was a need to think about what knowledge transfers look like as a result of the vagueness and ambiguity surrounding the meaning of knowledge across existing literature. What has emerged throughout the research is that each strategic alliance comes with its own challenges and thus the very study of challenges is complex. No one wants to get cheated by a fraud writing service provider. Entrepreneurship in China: an overview. 2.10 Summary and Research Gaps The literature review presented in the subsequent chapter drew on the importance of knowledge transfers and yet recognised how little attention had been directed specifically towards the nature of knowledge transfers in strategic alliances. The Learning Capability Scale by Gomez, Valle-Cabrera Lorente (2005) captures learning in a previously validated manner and this scale is underpinned by attention to commitment to knowledge transfers within the firm, systems perspective of learning, knowledge transfers and innovation and learning outcomes from the strategic. New and valuable knowledge 100.57.03. 3.5 Recruitment procedure Participants were recruited through both online mechanisms and also through personal contacts the researcher had through family connections in the form of a snowballing sampling strategy. Johnson et al (2014) argue that firms have to 'navigate challenges' in light of the transitionary environment and thus that policy vision and the political arena are central challenges in international strategic alliances with China.